Gary Vaynerchuk’s VaynerX today announced the launch of VaynerCommerce following the media parent company’s acquisition of ecommerce technology company Lucid Fusion.
Zubin Mowlavi, CEO of Lucid Fusion since its founding in 2000, will serve as president of VaynerCommerce. The goal of the company will be to provide sustainable growth opportunities for clients through ecommerce.
“Many overfunded direct-to-consumer companies have focused on acquisition-heavy growth strategies and paid media to grow their brands,” said Vaynerchuk, chairman of VaynerX, in a statement.
In contrast, VaynerCommerce will focus on “growth through the lens of customer lifetime value,” he said.