Ulta Beauty’s CMO Dishes on Partnership With Target
The beauty retailer's shop-in-shops in the department store chain's locations will complement its existing store footprint
Ulta Beauty's CMO Shelley Haus discusses the rationale behind its alliance with Target.
Ulta Beauty
For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor’s CMO.
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