Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Meta, when it was still known as Facebook, quietly discontinued a suite of store-visit tools. Since the switch earlier this year, marketers have been trying to piecemeal ways to tie social spend to offline activity in order to keep proving the value of social media marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in