Learn how to market to your modern customer at Commerceweek. Join leaders from Visa, Uber, Amazon and more in NYC or log on virtually. Sign up now to save.
Meta, when it was still known as Facebook, quietly discontinued a suite of store-visit tools. Since the switch earlier this year, marketers have been trying to piecemeal ways to tie social spend to offline activity in order to keep proving the value of social media marketing.
The features, which included the Store Visits Optimization and Reporting and other related tools, allowed social marketers to measure how a campaign on Facebook or Instagram resulted in in-store foot traffic.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in