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Ever-increasing scrutiny of brands’ sustainability practices and a more challenging economic environment are prompting brands to find better solutions for one of the biggest problems in online shopping: returns.
And with the holiday season in full swing, retailers are gearing up for the busiest returns season of the year.
By streamlining logistics through third-party partners, leveraging secondhand markets and designing for repairability, brands are finding overlaps between sustainable practices and cost recovery.
“When [businesses] receive a returned product, they have a lot of options—the easiest one is trashing it,” explained Olivia Montgomery, associate principal analyst at Gartner-owned market research firm Software Advice.
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