After 80 Years of Serving Farmers and Ranchers, Tractor Supply Has a New Target: Pet Parents

Online prescriptions and on-demand vet advice cater to digitally savvy owners

Tractor Supply's comparable sales soared more than 27% during the fourth quarter. Tractor Supply Co

Tractor Supply Company, which describes itself as the largest rural lifestyle retailer in the U.S., is expanding its animal services—more commonly for horses, cows and chickens—by offering online pet prescriptions as well as on-demand veterinary advice on its app for dogs and cats.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.