After 80 Years of Serving Farmers and Ranchers, Tractor Supply Has a New Target: Pet Parents
Online prescriptions and on-demand vet advice cater to digitally savvy owners
Tractor Supply's comparable sales soared more than 27% during the fourth quarter.
Tractor Supply Co
Tractor Supply Company, which describes itself as the largest rural lifestyle retailer in the U.S., is expanding its animal services—more commonly for horses, cows and chickens—by offering online pet prescriptions as well as on-demand veterinary advice on its app for dogs and cats.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
