Ecommerce

TikTok Users Can Now Shop Inside the App

Shopify is fueling social commerce with an integrated shopping experience

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When it comes to marketing on TikTok, the most successful brands know how to build community before pushing purchases. But when every cooking video, makeup tutorial and viral trend adaption is a potential sale, the social platform has turned to Shopify to make it easier for brands and creators to move down the marketing funnel.

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