TikTok Users Can Now Shop Inside the App

Shopify is fueling social commerce with an integrated shopping experience

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

When it comes to marketing on TikTok, the most successful brands know how to build community before pushing purchases. But when every cooking video, makeup tutorial and viral trend adaption is a potential sale, the social platform has turned to Shopify to make it easier for brands and creators to move down the marketing funnel.

Top line 

Sellers can now sync their Shopify and TikTok accounts to offer an in-app commerce experience. When users click on an account page, a shopping bag storefront icon appears next to the feed of videos.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in