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When it comes to marketing on TikTok, the most successful brands know how to build community before pushing purchases. But when every cooking video, makeup tutorial and viral trend adaption is a potential sale, the social platform has turned to Shopify to make it easier for brands and creators to move down the marketing funnel.
Sellers can now sync their Shopify and TikTok accounts to offer an in-app commerce experience. When users click on an account page, a shopping bag storefront icon appears next to the feed of videos.