Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
TikTok introduced its newest suite of commerce products, Shopping Ads, with the aim of enabling brands to easily build engaging consumer experiences that make shopping exciting and entertaining.
According to a global research study TikTok conducted with Material earlier this year, 56% of TikTok users said ads on the video creation platform lead them to discover new brands or products, while 48% said they were interested in making a purchase from or on TikTok in the next three months.
TikTok
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