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ThirdLove to Open Stores in Select Markets and Add Creative Agencies

Intimates brand looks to grow as rival Victoria's Secret flounders

three women in their underwear — Now is an opportune time for intimates brand ThirdLove to grow its business.ThirdLove

February 20, 2020

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For ThirdLove, now may be the best time to grow in light of difficulties at rival Victoria’s Secret. With that in mind, the intimates brand is pursuing every strategy, from opening stores in select markets to bringing on board creative agencies, to bolster its marketing and branding efforts.

Just last year ThirdLove celebrated multiple million-dollar days, according to David Spector, co-founder and co-CEO, who spoke during a presentation at communications firm ICR’s annual growth conference in January.