CPG & Grocery

The Year Shoppers Reconsidered Toilet Paper

Amid 2020 shortages, people have sought out more sustainable options

toilet paper
Nielsen numbers show year-over-year sales of toilet paper nearly doubled in March.Bortonia/Getty Images
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By Paul Hiebert

December 30, 2020

It’s hard to think of a year when “toilet paper” appeared in headlines as much as it did during 2020. Then again, the past 10 months have been anything but typical.

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Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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