CPG & Grocery

The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn't Spell Doom for the DTC World

The latest news about Billie and P&G isn't a proverbial canary in the coal mine for future DTC acquisitions

P&G's purchase of DTC razor brand Billie is the latest to come under FTC scrutiny.P&G, billie, Harry's, Edgewell
By Diana Pearl

December 16, 2020

Last week, the Federal Trade Commission announced it was filing a suit to halt Procter & Gamble’s acquisition of Billie, a direct-to-consumer razor brand.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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