Star Wars Day Is the Latest Holiday Turned Retail Moment

A new report found demand on Amazon was up 93% on Star Wars Day, last year

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Ten years after its debut, Star Wars Day—the unofficial holiday celebrated on May 4—is now on par with major retail moments like Christmas, Halloween and the release of the Star Wars movies.

That’s according to ecommerce platform Pattern, which found demand for products from the franchise got a big boost—at least on Amazon—on May the Fourth.

In fact, Pattern’s analysis found demand—which it defines as the number of people shopping for a given item in a given timeframe—was up 93% on Amazon on May 4, 2020, compared to the average day that year.

May the Fourth be with you

Day-by-day analysis throughout 2020 shows demand for Star Wars products was high on Amazon in the first days of January, which it attributed to leftover holiday demand and the release of the ninth film in the series, Star Wars: The Rise of Skywalker, on December 20, 2019.




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