Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok

It’s a good sign for social commerce, but maybe not Facebook Advertising.

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform.

The first one-hour livestream will be on Dec. 18 at 8 p.m. E.T. on Walmart’s TikTok page. It will feature nine “creators on the rise,” along with Michael Le, a dancer and choreographer better known as JustMaiko, who boasts 43 million followers.

According to a blog post, these creators will “reveal their favorite Walmart fashion finds in a way that’s uniquely their own”—and perhaps also uniquely of the moment—with at-home content like a peek in their closets and a living room fashion show.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in