Ecommerce

Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok

It’s a good sign for social commerce, but maybe not Facebook Advertising.

The retailer is teaming up with “fashion-loving TikTok creators” to produce shoppable livestreams. Photo Illustration: Trent Joaquin

By Lisa Lacy

December 17, 2020

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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