Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok

It’s a good sign for social commerce, but maybe not Facebook Advertising.

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Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform.

The first one-hour livestream will be on Dec. 18 at 8 p.m. E.T. on Walmart’s TikTok page. It will feature nine “creators on the rise,” along with Michael Le, a dancer and choreographer better known as JustMaiko, who boasts 43 million followers.

According to a blog post, these creators will “reveal their favorite Walmart fashion finds in a way that’s uniquely their own”—and perhaps also uniquely of the moment—with at-home content like a peek in their closets and a living room fashion show.

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