Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform.
Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok
It’s a good sign for social commerce, but maybe not Facebook Advertising.
The retailer is teaming up with “fashion-loving TikTok creators” to produce shoppable livestreams.
Photo Illustration: Trent Joaquin
