Ecommerce

Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok

It’s a good sign for social commerce, but maybe not Facebook Advertising.

The retailer is teaming up with “fashion-loving TikTok creators” to produce shoppable livestreams.Photo Illustration: Trent Joaquin
By Lisa Lacy

December 17, 2020

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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