Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok

It’s a good sign for social commerce, but maybe not Facebook Advertising.

The retailer is teaming up with “fashion-loving TikTok creators” to produce shoppable livestreams. Photo Illustration: Trent Joaquin

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the platform.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.