Shopify’s CPO on How to Keep Building for Its Merchant Community

Craig Miller discusses the company's new fulfillment network and revamping the point-of-sale system

At Shopify Unite, Shopify’s fourth annual developer conference, it was business as usual—lots of conversations, lots of panels, lots of coffee. That is, until Craig Miller, the company’s chief product officer, announced the Shopify Fulfillment Network (SFN), which gives merchants another fulfillment option than other third-party logistics providers or Fulfillment by Amazon—a choice that Miller said is part of “what’s core to Shopify.”

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