Highlighting Self-Care Items and Virtual Visits, Sephora Sees 75% Growth in Ecommerce This Year

The beauty retailer's svp and general manager of ecommerce spoke at Adweek's Commerce Week

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When Sephora was founded in France in 1970, the store provided a new, first-of-its-kind experience for beauty product consumers. The open-sell environment allowed shoppers “behind the counter,” so to speak, upending the traditional department store model that relied on a commission-based interaction with a consultant at the beauty counter.

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