Some States Already See Retail Foot Traffic at Nearly 50% of Normal After Reopening

However, spikes in Covid-19 cases have also been noted

Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.

If there’s one question on every brick-and-mortar retailer’s mind right now, it’s when all those desperately needed shoppers will be coming back—and the news out of states that have reopened is good.

Online software platform Zenreach, using its matrix of Wi-Fi access points in stores, has been monitoring foot traffic in all 50 states, from the precipitous falloffs to the return of customers that’s well underway now. In some states, very well: Georgia posted the highest gains of any reopened state, with 52.3%



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