Reebok Looks to Make Bank With Money Heist Merchandise

The brand collaborated with the Netflix show for an exclusive collection of shoes and apparel

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Following the end of any captivating TV series, dedicated fans are often left wanting more—more answers, more missions and, most importantly, more content.

In collaboration with Netflix’s series La Casa de Papel—known in the U.S. as Money Heist—Reebok has launched the Reebok x La Casa de Papel Collection of apparel and footwear. As a nod to devoted fans of the suspenseful drama, the sportswear giant is invoking elements of the show with detailed shoes that follow the series’ concepts and characters.



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