Private Labels Make Noise, Creating Market Share Opportunity for Store Brands

With a shortage in household names, new retail opportunities abound

Many consumers are looking outside of their preferred brands just to ensure they have the product they need. Getty Images

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This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.