Poshmark Hopes to Spark Joy With Marie Kondo This Spring

A new campaign focuses on "a sustainable way to tidy closets"

Poshmark is hoping to capitalize on growing interest in the circular economy.
Poshmark is hoping to capitalize on growing interest in the circular economy. Poshmark

Spring is here, so ecommerce platform Poshmark has teamed up with tidying expert Marie Kondo on a series of 15-second ads that encourage consumers to let go of items that no longer bring them joy.

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@luciellesalomon lucielle@luciellesalomon.com Lucielle Salomon is a freelance writer for Adweek.
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