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Diving deeper into its social commerce reach, Poshmark is now expanding further into the home.
Starting today, consumers can now shop home goods from wallpaper to bedding on Poshmark’s Home Market. Instead of letting the items for sale float around the platform, Poshmark rolled the market into its own category as part of the company’s “market launches,” which group certain items into sections: women, men, luxury, kicks, prom, maternity, petite, plus-size, activewear, makeup, gifts, boutiques and wholesale.
“It covers everything people need for their apartment, their dorms especially, when you look at where the population is with mobility,” said Manish Chandra, founder and CEO of Poshmark.
Chandra said expanding into the home market was always on the company’s product road map, as consumers consistently listed home products on the platform by using the “other” tag.
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