This Platform Is Helping Marketers Reach Buyers When They Are Happiest—Opening Packages

Undigital's technology tracks the impact of an offline touch point

The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The unboxing experience is a highly impressionable timeframe, and the messaging inside a box can’t be ignored the way brand emails can be deleted. There is a 100% open rate and, naturally, marketers want in.