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Adults in the U.S. still prefer to do their shopping in-person, in a physical store, but the smartphone has become the device of choice when shopping online, according to a new study from Pew Research Center.
Pew found that 76% of respondents to its survey buy things online via smartphones, compared with 69% through desktop or laptop computers.
Approximately one-third of U.S. adults shop online with smartphones at least once per week, compared with 21% for desktop or laptop computers and just 7% on tablets.
Those numbers are more dramatic for the 30-through-49 age group, with 49% saying they make purchases online using a smartphone at least once per week, versus 38% of those 18 through 29 and “even smaller shares” for those 50 and older.