Pet Brands Have Increased Advertising to Reach Pet Owners During Lockdown

Higher-income households are more likely to own a cat or dog than lower-income households

a cat turning its head and looking at a smaller orange cat
Ads for dog food outnumber those for cat food. Getty Images

People who feel as though they’ve been seeing a lot of cats and dogs lately should know it’s not just because they’re at home with their pets all day.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.