People who feel as though they’ve been seeing a lot of cats and dogs lately should know it’s not just because they’re at home with their pets all day.
Between March 8 and May 23, pet brands spent $131.8 million on advertising across TV, digital, daily newspapers and weekly magazines, according to a new report from data intelligence platform MediaRadar. That’s a 51% increase compared to the same time period last year.
Pet food made up 75% of the industry’s advertising, with more dollars dedicated toward promoting dog food than cat food.
In February, just prior to the Covid-19 outbreak, the U.S.
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