New Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and Beyond

'Tis the season

Salesforce really wants brands to strategize for the most wonderful time of the year all year long.

In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient, asked 6,000 shoppers in the U.S., U.K., Canada, France, Germany and Australia about their shopping habits, which Salesforce believes can be a boon to retailers and brands for the holiday season.

Ahead is a breakdown of some of the more noteworthy data points.

New inventory is a draw for customers

According to the report, a nice amount of shoppers—69 percent—expect new items when they either visit a store or website, and 75 percent of site searches are new every month.

So, while having best-selling products counts, getting a consumer in the door (whether it’s physical or not), with new items can go a long way, especially when factoring in that 50 percent of first-time buys are made with retailers and 47 percent move on to marketplaces like...



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