As a longtime lifestyle contributor at NBC’s Today show, Jill Martin’s job is to act as a filter between people and products. Throughout her career, consumer trends and commerce technology have faced constant evolution, but Martin has always leaned into a simple thesis: shopping does not have to be complicated.
Top Line
Her latest endeavor is the launch of her own show, Shop Today with Jill Martin on Today All Day, the morning show’s streaming channel. The shoppable program features a product roundup of 16 to 20 items per episode, as well as celebrity guests and modern ecommerce solutions like on-screen QR codes and a text to shop feature.
Shop
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in