NBC Is Using Commerce Tech for Jill Martin's New Shop Today Show

A '360 shopping experience' for the modern consumer


As a longtime lifestyle contributor at NBC’s Today show, Jill Martin’s job is to act as a filter between people and products. Throughout her career, consumer trends and commerce technology have faced constant evolution, but Martin has always leaned into a simple thesis: shopping does not have to be complicated.

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Her latest endeavor is the launch of her own show, Shop Today with Jill Martin on Today All Day, the morning show’s streaming channel.

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