Ad Tech

Microsoft Wants to Help Retailers Build Media Businesses

More retailers are realizing the value of their data and assets

a woman reading a tablet computer
Microsoft is ready for a flood of retailer media networks. Getty Images, Microsoft

By Lisa Lacy

January 10, 2020

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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