Ad Tech

Microsoft Wants to Help Retailers Build Media Businesses

More retailers are realizing the value of their data and assets

a woman reading a tablet computer
Microsoft is ready for a flood of retailer media networks.Getty Images, Microsoft
Headshot of Lisa Lacy
By Lisa Lacy

January 10, 2020

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ.

Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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