Microsoft Wants to Help Retailers Build Media Businesses

More retailers are realizing the value of their data and assets

a woman reading a tablet computer
Microsoft is ready for a flood of retailer media networks. Getty Images, Microsoft

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.