Adapting to Crisis

Meijer's Holiday Ad Confronts the Way It All Feels 'Wrong' This Year

Sisters bond through bleak times in 'You Better Not Pout' from the Midwestern superstore chain

meijer-christmas-2020 — Meijer

By T.L. Stanley

December 4, 2020

In a scene that’s no doubt playing out in living rooms around the country, a family puts up its holiday decorations, trying to end the long and tumultuous year with some familiar rituals and splashes of brightness.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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