Meijer’s Holiday Ad Confronts the Way It All Feels ‘Wrong’ This Year

Sisters bond through bleak times in 'You Better Not Pout' from the Midwestern superstore chain

Meijer

In a scene that’s no doubt playing out in living rooms around the country, a family puts up its holiday decorations, trying to end the long and tumultuous year with some familiar rituals and splashes of brightness.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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