McCormick Needs a Jingle, So It's Turning to Social Media

The spice brand tapped Keke Palmer to follow up on its hit Director of Taco Relations campaign

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McCormick has found its Director of Taco Relations. For its next spicy stunt, the spice maker is looking for a taco theme song.

With the help of equally spicy actor, singer, television personality and host Keke Palmer, McCormick kicked off “America’s Got Tacos,” a nationwide search for a theme song for the brand’s new taco seasoning. 

McCormick made headlines last year when it sought out a Director of Taco Relations, a remote, four-month gig that came with a salary of $100,000 among other perks.



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