Luxury Paint House Farrow & Ball Began as a Wartime Hustle

How an ordinary rustproof primer became the last word in upscale house paint

On the evening of Jan. 2, 2019, some 9 million people were watching Saturday Night Live when a skit called “New Paint” aired. It featured an unemployed bartender named Beth (Aidy Bryant) who boasts to her visiting brother Tom (Beck Bennett) how she’s covered her living room walls with Lulworth Blue from Farrow & Ball—“the high-end British paint company that offers unparalleled depth and colour.”

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This story first appeared in the May 2, 2022, issue of Adweek magazine. Click here to subscribe.

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