Lowe’s Takes Customer Engagement Literally and Figuratively During Night of Lowemance

The latest pandemic-era retail activation

The first-ever Valentine's Day celebration will bring 50 couples to stores in ten markets. Lowe's

The list of possible Valentine’s Day gifts this year has expanded to include splash painting at a big box hardware chain, thanks to Lowe’s first-ever Night of Lowemance event.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.