Lady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailer

Haus Laboratories tries an unconventional brand rollout by skipping stores

lady gaga beauty line makeup haus laboratories amazon
Products from Lady Gaga's new beauty line Haus Laboratories retail from $26 to $49. Courtesy of Haus Laboratories

Nothing Lady Gaga does is conventional, and that now includes launching her new beauty brand exclusively on Amazon for a global rollout.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.