L Brands Will Close 250 Victoria's Secret Stores and Proceed With Spin-Off

The intimates brand restructures as it prepares for a likely sale

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

L Brands is moving forward with its plan to separate Victoria’s Secret from the rest of its business as it reorganizes it to create an independent company “that one could reasonably market for a sale,” said Stuart Burgdoerfer, the intimates brand’s interim CEO, during the first quarter earnings call this morning.

However, Burgdoerfer said that much work remains to be completed to strengthen Victoria’s Secret’s foundation and allow it “to navigate appropriately through this unprecedented situation for retail.”

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in