Klarna is best known for its ‘Buy Now, Pay Later’ option that empowers consumers to make big-ticket purchases without having to cover the entire cost upfront. But that’s not all the global retail bank brings to the table as it evolves into a 360 shopping ecosystem and mecca for consumers and merchants alike. Klarna’s chief marketing officer David Sandstrom joined Adweek’s Lisa Lacy during our Elevate: Future of Shopping event to discuss the future of shopping and payments.
The emergence of BNPL
According to Sandstrom, like many ecommerce businesses, the Covid-19 pandemic took Klarna and BNPL as a whole to new heights.
“Since
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