Charming Kendra Scott Ad Wants to Help Men Buy Better Gifts This Holiday Season

The jewelry brand encourages male consumers to put more thought into gifts


When it comes to the holiday season, we’re constantly bombarded with advertising about all types of gifts. From loved ones to coworkers to friends, it can be overwhelming to keep track of who to gift what. For some male consumers, the struggle of finding a gift and avoiding last-minute purchases seems unavoidable .

This year, jewelry brand Kendra Scott teamed up with NFL star Peyton Manning’s Omaha Productions to create a spot for its “Buy Better Gifts” campaign that tackles how men can miss the mark when it comes to gifting during the holidays, especially for a partner.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in