How Torchy's Tacos Shifted to a Curbside Business in Just a Few Days

The emerging chain has had to adapt to a new normal amid the pandemic

Torchy’s Tacos, an emerging restaurant chain based in Austin that fuses the cuisines of Texas, Mexico and the South, was on a trajectory similar to that of Shake Shack at the beginning of 2020. During the course of this year, it planned to open 20 new restaurants, adding to its 70-plus locations, according to CMO Scott Hudler.

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