Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Pinterest’s Jim Habig discusses capturing attention. Below, in his own words, he discusses how he and his team looked at driving tune-in for Pinterest’s first global advertiser summit.
The challenge
In the ads marketing space, too often we take for granted the attention of our customers. I’m fond of telling my team: Marketers are people, too.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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