HomeGoods Encourages Vacationers to Leave With More Than Memories

If you’ve been considering a weekend getaway anytime over the next four weeks, HomeGoods is making an offer you can’t refuse. Beginning Oct. 12 at 12 p.m. EST, with daily releases through Oct. 15, the home furnishing retailer will open bookings to House of HomeGoods—a vacation home located on a sprawling property in Hudson Valley, New York—to the general public via their website. For $29.99 a night, guests can stay in the two-bedroom home decorated with items from HomeGoods’ collections, with select items available for guests to keep as both mementos and inspiration to spruce up their own home décor. Available dates of stay start Oct. 21 through 23 and run each weekend through Nov. 13. Guests must be over 21 years of age and permanent residents of the United States to be eligible to book their stay in the house. Created in partnership with the agencies Edelman and Mindshare, the home will have new furniture and décor each weekend, offering guests a bespoke thematic experience with each stay. There will also be complementary curated at-home activities based on the themes, including an expert-led floral arranging activity. Themes for the House of HomeGoods weekends are: Find Creativity, Find Festivity, Find Charm and Find Adventure. Rentals are available for four consecutive weekends. The home's decor will change each week. Themes include: Find Creativity, Find Festivity, Find Charm and Find Adventure. “House of HomeGoods was created knowing that at HomeGoods, our customers don’t just go shopping, they ‘go finding,’ and we wanted to celebrate that,” Sarah Ajamian, HomeGoods' manager of marketing, told Adweek via email. “Now our shoppers can experience the same high quality, affordable treasures through a unique experience that reimagines the vacation rental home.” Suzy Kiwala, managing director, brand at Edelman, added, “We love working with the HomeGoods team and experimenting with different activation formats to promote their seriously impressive and ever-changing inventory of merchandise.” Ajamian told Adweek a campaign for House of HomeGoods will run across social media via the brand’s Instagram, TikTok, Facebook and YouTube channels and be promoted via its website and email marketing. It has also enlisted five influencer partners to post content during the campaign, displaying the house and the ways it inspired them to transform their personal spaces. Additionally, Mindshare partnered with publishers to offer interactive virtual tours of the home where customers can view the collections and shop online. Mindshare Takes the Discover Media Account From Spark Foundry and Dentsu Media “We’re excited to support the launch of House of HomeGoods through a robust paid media strategy that we worked in lockstep with HomeGoods on,” said Janet Morrison, vp, head of production at Mindshare Content+. “Our publishing partners created unique content that brings House of HomeGoods to life, is engaging to their readers and will excite HomeGoods fans, including an interactive virtual tour of the home.” Despite being negatively impacted during the height of Covid-19, vacation rentals remain a preferred option by travelers who want to save money on accommodations while also enjoying more privacy and child- and pet-friendly environments. The activation not only allows guests to have an affordable getaway but also to potentially leave with a ton of swag for their abodes in the process.