Here's How the First 24 Hours of Prime Day Shook Out

Large retailers saw a 64% increase in sales on their own sites, according to Adobe Analytics

We’re past the halfway point of Amazon’s first-ever 48-hour Prime Day and Amazon is already boasting how discounts have saved Prime members “hundreds of millions of dollars in the U.S.” Meanwhile, the company says customers around the world have purchased millions of Alexa-enabled devices, along with Instant Pots, water filters and Crest 3D White Professional Effects Whitening Strips.

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