Harry Potter Opens Flagship Store for Muggles in New York

Three-story location promises immersive experiences

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To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors to its first and only flagship Harry Potter store in New York.

To accommodate fans of the book series, theatrical play and movies, the location boasts three stories and more than 21,000 square feet of retail space.

Given the popularity of Harry Potter-themed entertainment, the store’s operators technically didn’t need to go to great lengths to attract a crowd.

But given all the bells and whistles on offer, it appears the creators of the retail space proverbially rolled out the red carpet for fans.




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