Grove Collaborative Enters Physical Retail With Target

The plan is to generate sales and awareness

Grove Collaborative is valued at $1.32 billion.
Grove Collaborative is valued at $1.32 billion. Grove Co.

In the coming days, Grove Collaborative products will begin appearing on physical store shelves for the first time.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.