General

For Some Direct-to-Consumer Brands, Cyber Weekend Started Early

This holiday season sees everyone jumping to offer deals

In 2018, subscriptions for Bark were up 142% during Cyber Muttday.
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

December 10, 2019

This past Cyber Weekend, which saw $7.5 billion in online sales alone, one marketing slogan cluttered inboxes across the country: “Black Friday Starts Now.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
Related Articles
production line on computer screen - isometric
Commerce

EBay Joins the Shipping Wars With Plans for Its Own Fulfillment Networkicon-image

By Ann-Marie Alcántara

Commerce

Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collectionicon-image

By Ann-Marie Alcántara

Commerce

Walmart Acquires 20-Year-Old Intimates Brand Bare Necessitiesicon-image

By Ann-Marie Alcántara

Unbox logo
Commerce

Tim Armstrong’s Direct-to-Consumer Company Rolls Out Its First Product to Help Brands Reach More Customersicon-image

By Ann-Marie Alcántara

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch