Facebook and Macy’s Holiday Partnership Is a Testing Ground for Both Brands

Merging the digital and physical worlds via pop-ups in nine locations

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Sometimes opposites attract and in the case of Macy’s and Facebook, that tension is all part of the allure.

The social media giant is partnering with the retailer to bring 100 small ecommerce businesses across the country to a pop-up area in nine different Macy’s stores as an opportunity to bring the digital world into the physical and merge the two experiences. Macy’s meanwhile gets to test whether ecommerce companies can draw in customers to the area and see how a new type of merchant can work with a retailer like Macy’s.

Earlier

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in