Influencers & Creators

Emma Chamberlain on Brand Deals, Making Ads That Work and Her Inability to Act

On the heels of a new collaboration with beverage line Swoon, the creator talks about the intersection of self and marketing

emma chamberlain looks off into the middle distance while holding a can of coffee
Chamberlain holds a can of Chamberlain Coffee x Swoon Matcha Lemonade.Chamberlain Coffee x Swoon
Headshot of Catherine Perloff Headshot of Emmy Liederman Headshot of Paul Hiebert
By Catherine Perloff & Emmy Liederman & Paul Hiebert

June 9, 2022


Emma Chamberlain is in many places all at once.

The 21-year-old influencer, who has amassed 15.6 million followers on Instagram and 11.4 million on YouTube since her start in 2017, hosts the popular podcast Anything Goes and has scored deals with brands such as Levi’s and Calvin Klein. Earlier this year, she launched a speciality bowl with fast casual restaurant chain Cava. She also has her own company, Chamberlain Coffee, and is the former creative director of the skincare line Bad Habit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Catherine Perloff

Catherine Perloff

Catherine is an Adweek staff reporter covering ad tech and platforms.

Headshot of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy.

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering data and insights.

Recommended articles