Commerce is the ultimate driver of the marketing industry, and the economy. And everything about it is changing, from how people find products and services to how they actually execute the purchase.
ADWEEK’s deputy editor Lauren Johnson and senior reporter Mitchell Parton have already teamed up to bring you the biggest scoops and analysis on this extremely important topic. On Tuesday (Nov. 10) at 12pm ET, we’re launching The Checkout, a newsletter that will keep you up-to-date with all the commerce and retail news you need to know, while also providing the analysis to help you orient your own thinking.
From retail media to agentic commerce, Johnson and Parton will guide you through all of the new technologies and practices changing how we shop, and put it together into an easy-to-digest package of insights that will keep you in the know.
Because there’s a lot going on right now. Retailers, search platforms, AI companies, and social media platforms are all trying to own the commerce narrative. Some are even betting that agentic commerce is the way of the future. But while consumers have embraced AI for research and discovery, they’re still hesitant to give it control over transactions.
“The big question is how automated the shopping process will become, and whether consumers will bite,” Parton said.
The Checkout will also continue to dive into the maturation of retail media, which is still a major growth area. But, as more retailers invest, is there enough revenue to go around?
“Six years into the retail media boom, how are companies growing and justifying their ad businesses to be media companies?” Johnson said.
If you want the information that can lead you to the answers, subscribe today.
