Amid Holiday Commerce Push, Reddit Tests an AI-Powered Product Review Portal

The review pages will use AI to compile product discussions from across the platform

Reddit Reviews — The product review pages will summarize and compare different products.Reddit

With so many people relying on Reddit to research their next purchase, the platform is testing a dedicated portal for product reviews.

Reddit Reviews, a new feature on Reddit’s iOS and Android apps as well as on the web, will compile existing Reddit conversations about products into review pages. The new feature will roll out over the next few weeks, according to a company blog post shared with ADWEEK.

At launch, it will cover about 10,000 frequently discussed products across four categories: electronics; health and beauty; home and garden; and fashion and apparel.

“Lived experience shows up across Reddit communities: in r/skincareaddiction, people share what they’ve tried for dry skin, and in r/espresso, baristas and home brewers compare their setups,” the blog post reads.

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Mitchell Parton

Mitchell Parton is ADWEEK's senior commerce reporter, covering retail media as well as the rise of agentic and social commerce. Before joining ADWEEK in 2026, he was a reporter at Digiday Media's Modern Retail and before that wrote for several regional publications in Texas.