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Like Pac-Man, Digital Keeps Gobbling Up More CPG Ad Dollars

New tools, broad reach and measured results are appealing to the makers of household goods

pac man eating coins
YouTube ads generated $20.2 billion in revenue for parent company Alphabet during the nine months ending Sept. 30.Kacy Burdette
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By Paul Hiebert

November 1, 2021

Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society, are increasingly online.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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