Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
Staying on top of what shoppers want is a difficult task for any corporation, but spirits maker Diageo hopes its latest investment will help it do just that.
Today, the London-based company behind Smirnoff, Crown Royal and Don Julio is unveiling a new facility dedicated to examining consumer behavior and generating industry insights to better position itself for the future. The Diageo Collaboration Center, a 17,000-square-foot space located on Diageo’s campus in Stamford, Connecticut, is open to business partners ranging from retailers to distributors to agencies.