Packaged Foods Are Seeing a Spike in Demand That Could Continue for Years

High unemployment, remote work and an uncertain future draw consumers toward CPG

cans of campbells soup
Campbell's raised its 2020 outlook based on continued demand for its products. Getty Images

Throughout the pandemic, consumer demand for shelf-stable packaged food has surged, providing a boost in sales for companies such as Kraft Heinz, General Mills, J.M. Smucker and Hormel Foods.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}