With Connected Stores, Instacart Doubles Down on Omnichannel Grocery

The new technology suite aims to make shopping—and selling—easier

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Instacart is pushing further into omnichannel grocery shopping with the launch of Connected Stores, a bundle of technologies that promises to “help grocers build a unified, seamless, personalized experience both online and in-store”—as well as to remain competitive in the evolving grocery space.

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